Non-Nano Zinc Oxide - the Future of Sun Protection
Non-Nano Zinc Oxide - the Future of Sun Protection

At Not the Norm, our sunscreen prioritises both human health and environmental sustainability. Our RoKai All-Natural Sunscreen reflects this commitment,...

Addressing Reports Over Zinc Oxide Toxicity in Sunscreen
Addressing Reports Over Zinc Oxide Toxicity in Sunscreen

There's a study from 2021 that appears to have caused quite a stir of late: 'Zinc oxide-induced changes to sunscreen...

Protect your Loved Ones with a Sunscreen you can Trust
Protect your Loved Ones with a Sunscreen you can Trust

As a parent, a health-conscious individual, or simply someone who cares about the planet, we know you’ve been searching for...

Allergic to the sun? Yes, Polymorphic Light Eruption is a (common) thing.
Allergic to the sun? Yes, Polymorphic Light Eruption is a (common) thing.

Managing PMLE with Shade All-Natural Sunscreen*: A Customer's Story *The UK's Shade All-Natural Sunscreen is branded as RoKai All-Natural Sunscreen...

Edible Sunscreen? Here’s Why RoKai Is Changing Sun Care for Babies & Children
Edible Sunscreen? Here’s Why RoKai Is Changing Sun Care for Babies & Children

Sunscreen is essential for protecting our skin from the sun’s harmful rays, but have you ever stopped to consider what’s in...

RoKai: So Much More than Sun Protection
RoKai: So Much More than Sun Protection

RoKai All-Natural Sunscreen is famous for shielding skin from the sun, but what if we told you it’s also a...

The 3 Variables of Sun Protection
The 3 Variables of Sun Protection

Why Does RoKai Work for Some and not for Others? RoKai sunscreen has garnered an overwhelming number of positive reviews...

The Sun: A Vital Ally for Health and Well-Being
The Sun: A Vital Ally for Health and Well-Being

With perpetual scaremongering about the dangers of UV exposure in the media, it’s easy to forget the vital role that...

Understanding Sunscreen Reactions: A Case Study
Understanding Sunscreen Reactions: A Case Study

In the world of skincare, sunscreens hold a special place as protectors against the harmful effects of UV rays. But...

The Crucial Role of Patch Tests for Sensitive Skin
The Crucial Role of Patch Tests for Sensitive Skin

In the quest for allergen-free skincare, those with sensitive skin often turn to natural products, trusting their gentle ingredients. However,...

Why Your Skin Deserves Organic, Unrefined Ingredients
Why Your Skin Deserves Organic, Unrefined Ingredients

 Your skin is your body’s largest organ, and it’s more than just a protective barrier. It’s a dynamic, living tissue...

To Bee or not to Bee? Wax is the Question.
To Bee or not to Bee? Wax is the Question.

A simple four-ingredient formula, RoKai is entirely natural and contains only organic, unrefined shea butter and coconut oil, non-Nano zinc...

The Sunshine Dilemma: Finding the Balance Between Safety and Sun
The Sunshine Dilemma: Finding the Balance Between Safety and Sun

In our family, the arrival of sunny days isn’t marked by exotic vacations or beach getaways. Nope, we run a...

A Word of Warning about Natural Sunscreens
A Word of Warning about Natural Sunscreens

This post might surprise you, especially coming from the makers of one of Britain’s simplest and most natural sunscreen brands....