RoKai is the European sister brand of Shade™ All-Natural Sunscreen, a product I first created back in 2014. At the time, I was simply a mother looking for a safe, truly natural sunscreen for my daughter to take to school. What I couldn’t find on the shelves, I made myself: a formula with only four carefully chosen ingredients - organic shea butter, organic coconut oil, beeswax, and non-nano zinc oxide.

That simple recipe worked beautifully. Friends and family asked for tins, and soon Shade™ was helping people across the UK enjoy the sun without unnecessary chemicals or plastic packaging.

When demand began to grow across Europe, we introduced RoKai: the very same trusted formula, the very same values—just a name designed to serve our European customers more directly.

Tania

Founder