As a parent, a health-conscious individual, or simply someone who cares about the planet, we know you’ve been searching for a sunscreen you can trust. At Not the Norm, we understand your journey—because we’ve been there, too. Let us introduce you to Shade - the product that’s changing the way families like yours protect themselves from the sun.
You want to enjoy sunny days with your family without the nagging worry of harmful chemicals, skin irritation, or environmental damage. But let’s be honest—finding the perfect sunscreen can feel like an endless quest. Conventional options are packed with ingredients you can’t pronounce, often leaving you wondering: What am I really putting on my family’s skin?
If you’ve experienced rashes, redness, or the heartbreak of sunburns despite applying sunscreen, we understand your frustration. That’s why we created Shade All-Natural Sunscreen—a product designed to meet your family’s needs without compromise.
The Shade Difference: A Solution You Can Trust
Shade isn’t just another sunscreen. It’s a carefully crafted, all-natural solution made with only four ingredients—shea butter, coconut oil, beeswax, and non-nano zinc oxide. Here’s why Shade is the perfect fit for your family:
- Safe for Sensitive Skin: Our gentle formula is perfect for children and adults with eczema, rosacea, or other skin sensitivities. Say goodbye to stinging eyes and irritated rashes.
- Eco-Friendly and Reef-Safe: Unlike conventional sunscreens, Shade won’t harm marine life or coral reefs. You can protect your family and the planet at the same time.
- Effective Sun Protection: With SPF 25, Shade forms a reliable physical barrier that reflects harmful UV rays, keeping your skin safe in the harshest conditions—whether you’re at the beach, hiking, or gardening.
- Zero-Waste Packaging: Packaged in a reusable tin, Shade is perfect for eco-conscious families who care about reducing plastic waste.
What Customers Are Saying About Shade
One parent who found Shade after struggling to find a sunscreen that wouldn’t irritate her children’s sensitive skin shared this glowing review:
"My 3-year-old came out in yet another dreadful reaction to sun cream—raised, red, itchy rashes that lasted for days. We had previously used a well-known brand that advertises as safe for babies and children with eczema/allergen-prone skin. After switching to Shade, there were no reactions! I applied it to her cheeks and back of her neck (where she’s had the worst reactions before), and there was nothing. To say I’m over the moon is an understatement! My family can finally enjoy the sun with peace of mind."
This is exactly why Shade is the trusted choice for parents with children who have delicate, sensitive skin.
A Few Tips for Making the Most of Shade
- Warm It Up: Shade is a rich balm, so warm it in your hands for easy application. A little goes a long way!
- Reapply Regularly: As with all natural sunscreens, reapply every 2–3 hours, especially after swimming or sweating.
- Embrace the White Cast: Shade’s natural non-nano zinc oxide leaves a slight white tint that fades as it absorbs. Think of it as your sun-protection marker, helping you see where you’ve missed.
Why You’ll Love Shade as Much as Our Customers Do
With Shade, you’re not just buying sunscreen and an all-round salve—you’re making a statement. You’re choosing health over chemicals, sustainability over convenience, and care for your family and the planet. That’s a choice worth celebrating.
Here’s what Shade customers are saying:
- “This is the only sunscreen my kids can use without a rash. I love that it’s natural and safe for the environment.”
- “We used Shade on a trip to Mexico, and it worked perfectly. No burns, no stinging eyes—just peace of mind.”
- “Finally, a sunscreen that fits into our eco-friendly lifestyle. Thank you, Shade!”
Ready to Join the Shade Family?
Protecting your family and the planet doesn’t have to be a trade-off. With Shade All-Natural Sunscreen, you can have both. Whether you’re packing for a beach trip, preparing for summer sports, or simply spending a day in the garden, Shade is here to keep your loved ones safe and cared for.
Try Shade today and experience the difference natural, ethical sunscreen can make.
Because sunny days should be about joy, not worry. 🌞